Vaping has always been on the receiving end of criticism and skepticism. From flavor bans to claims that vaping is worse than cigarettes. CBS did a report talking about the vaping industry and how it is changing the perception so many people though were true.
Is Vaping Harmful?
Every time you ask this question, you will get a different answer depending on the person. Recently though, public opinion is starting to change! This June, even The American Cancer Society admitted in a report stating while long-term effect are "not known," they are "markedly less harmful" than traditional smoking. This is a giant step in the right direction.
Recent remarks from FDA Commissioner aside, vaping is starting to truly supplant its foot as a credible industry that is here to accomplish what it's set out to do. Help smokers ween off of cigarettes via an alternative, being e cigarettes.
Vape Use Among Teens
The article talks with the Chief Administrative Officer of JUUL and the president of San Francisco's Board of Supervisors. This board spearheaded the campaign to ban flavors in JUUL's home town of San Francisco.
JUUL's CAO discusses their advertising campaigns and the controversy that they were geared towards teens. I think it's a little crass to jump to the conclusion that an ad is colorful and has younger, but still of age, models that it's automatically targeting kids but I digress.
The president of San Francisco's Board of Supervisors makes an argument that the vaping industry isn't much different than the cigarette industry. She argues that e-cigarette makers are nothing but old-school Big Tobacco companies with a Silicon Valley face. Which about as insulting as tech support asking if you turned your router off and on again to fix the problem. It's downright idiotic. She doesn't elaborate this claim in the interview but I would like to hear what brought her to that conclusion. Was it vaping who lied stating doctors recommend cigarettes? Was it vaping who hid the health effects of cigarettes? No, they aren't. In fact, vaping has been trying desperately to get the real facts out and for the public to believe us.
But What Does the Vaping Industry Actually Look Like?
After talking with her, they shift to the other side of the spectrum and talk about two co-founders of a vape shop that also makes their own juice. This vape shop tells a different story. The co-founders by former smokers, this article makes the argument that many vape shops across the country are run by former smokers. The data would support this as well. About half of the vape market consists of small business owners.
Major shout out to CBS for talking to both sides about this issue. I'm tired of seeing articles that just bash vaping or ones that are blatantly biased towards vaping. I appreciate the bias towards vaping but when it comes to news, it needs to be unbiased to actually get people talking and keep them from checking out.
Cigarettes are Becoming Ancient products
Another person CBS interviewed was the CEO of Philip Morris, Andre Calantrzopoulus. CBS talks to Andre about the Iqos and the future of tobacco. Andre believes that cigarettes are rapidly on it's way out. Andre imagines a future without the sale of cigarettes. "the faster, the better." as Andre stated. Andre also states with confidence that if you smoke the Iqos, you are less likely to get lung disease, cancer, and heart disease. "All the diseases." he states, regarding the Iqos as a truly remarkable product to help smokers quit smoking.
Philip Morris CEO is also asked how well the Iqos will take with American culture today, especially since the public knows how hard Big Tobacco covered up the health hazards associated with cigarettes. "The world is changing." Andre says, Referring to smokers needing to look past cigarette's blunders. It's easy to say you can't believe them because of what they did in the past but will that make the situation any better? No, so, Philip Morris is on a mission to alleviate this problem.
Whether or not he actually believes in this mission, it's great PR for vaping. This article sheds a great light on what was otherwise a shady industry in the eyes of the media and the public. Since Canada approved The Tobacco and Vaping Products Act (TVPA) in May, allowing nicotine products into Canada. The government of Canada admitted on the law that vaping with nicotine as a less harmful option than smoking. This has really raised some eyebrows and it getting people asking, "Is vaping really that harmful?" Hopefully this opens minds and ears. People's lives are on the line.