Altria, parent company of Philip Morris and creator of Marlboro, are interested in investing in the marijuana industry in Canada. Now, as the name of the article suggests, there will be a lot of puns in this story. You have been warned...
Big Tobacco on a Quest to Find Mary Jane
Aphria, a Canadian-based cannabis producer is reportedly in talk with cigarette giant, Altria. Altria is looking for a minority stake in the marijuana company as it toked up a sweet 16% of shares on Wednesday. Altria hopes that this minority stake in the company will turn into a majority stake down the road. The article also stated that this deal still has the potential to go up in smoke. But it doesn't seem likely.
Canadian Cannabis is Really Lighting Up
Since the legalization of recreational marijuana throughout the country. Pot companies are flying high. In June, Imperial Brands, another huge cigarette company, joined forces with Snoop Dogg's venture firm Casa Verde Capital to invest in medical cannabis research.
It's not just tobacco either, the creator of Corona beer recently announced a huge investment (valued around $4 billion) in to Canadian cannabis producer Canopy Growth. That gives Corona a 38% stake in the company. So, weed beer is not very far away anymore. Even Coca-Cola are in talks with a marijuana company to develop a beverage infused with CBD.
Can you imagine Coca-Cola with marijuana in it? So, Coke Weed? What would they call it? Instead of Coke Life, maybe Coke Light Up! That sounded way funnier in my head. Maybe Toca-cola, Toke for short. Seriously, that could catch on!
For Marlboro, instead of Marlboro Reds, they have Marlboro Greens. Camel could have Canadian blend Camel, instead of their Turkish blend Camel. Newport could be Newpot. They don't even need to change their logo! Ok, I'm getting way too far into the weed with this story (EYYYYY!).
Final Thoughts on High Times at Marlboro
This is pretty interesting. I don't really care since it doesn't involve vaping but it's still a fun article to shoehorn puns into. Enjoy! Check out the article here.